Retail is the a core component of the Herschel brand experience. In order to maintain brand ethos, a fixture programme was designed by Paris based industrial designers cigue. I was responsible for how we presented their vision to global retailers creating an art driven printed catalog. The design is minimalist and industrial inspired by the Bauhaus design movement. Representing Herschel’s refined simplistic take on the bag industry. I was responsible for the concept, art direction, design, layout and production.